The 1,380 (2014-15) products and formulations sold by Atul Ltd are used by around 5,700 (2014-15) customers belonging to diverse industries particularly Adhesives, Agriculture, Animal Feed, Automobile, Chemical, Composites, Construction, Cosmetic, Defence, Dyestuff, Electrical and Electronics, Flavour, Food, Footwear, Fragrance, Glass, Home Care, Horticulture, Hospitality, Paint and Coatings, Paper, Personal Care, Pharmaceutical, Plastic, Polymer, Rubber, Soap and Detergent, Sports and Leisure, Textile, Tyre and Wind Energy.
In order to enhance focus and better serve customers, Atul has divided its portfolio of products into 41 product groups. The product groups are managed by 7 Businesses, namely Aromatics, Bulk Chemicals and Intermediates, Colors, Crop Protection, Floras, Pharmaceuticals and Intermediates, and Polymers, generally depending upon the industries served by them. Furthermore, each product has been made a part of either the Life Science Chemicals Segment or Performance and Other Chemicals Segment, so as to enhance understanding amongst investors.
Quintessentially, Atul consumes basic chemicals (such as Benzene, Phenol, Toluene) and natural resources (such as Coal, Salt, Sulphur) and manufactures values added downstream chemicals. In addition to bulk sales, the Company has since 2004 commenced building and growing sales in small packs (brands), particularly in its Crop Protection and Polymers Businesses.