Atul Ltd 2011-12

13 Once the projects underway are completed (during 2012-13), our Company will have the potential to cross sales of ` 2,500 cr, and it will be our endeavour to make this happen in 2013-14.We are at the same time improving our performance in the marketplace and workplace with clearly defined Key Initiatives. More importantly, we are consistently focusing on strengthening our processes and developing our people so that we are able to bring in the required depth and quality in the management as we expand and diversify. In step with the tradition established by our reflective Founder, Mr Kasturbhai Lalbhai, that business must have a larger purpose , our Company continued with several Key Initiatives to serve the society. Rather than simply going after the quantity of work to be accomplished in this area, we are paying attention to improve the quality; for example, Atul Vidyalaya, one of the schools promoted by Atul, is considered amongst the best in imparting holistic education and Atul Club, amongst the best for sports. Ultimately, our performance and in turn that of our Company will depend upon how well we think, plan and execute, individually and collectively. During the year, we established three Centres , namely, Learning, Inspiring and Serving to reaffirm what we stand for and work for; I have confidence that these Centres will remain our guiding stars for the years ahead and, together, help us become better, personally and professionally, in turn power our performance to serve all our Stakeholders. Diamond on the cover page symbolises more than just a jubilee. It symbolises the test of our strengths to remove our weaknesses, our endurance to face difficulties and our aspirations to reach our highest potential. The lower profit may have upset our track record of the last 7 years of consistent improvement, but not our resolve; it has only become stronger.We remain committed to our Purpose and Values even as we will redefine our Vision, Strategy and Initiatives to grow and serve. I thank you for your support in this endeavour. Sincerely, Sunil S Lalbhai Chairman & Managing Director We pledge our unflinching allegiance to a dynamic future wherein we will reappraise, redefine and restructure, with interactive solidarity.We cherish our legacy, but our dreams outweigh our memories, and we will forever remain a new company to pursue them.