Atul Ltd 2012-13

9 record human creativity manifested over the decades. This will enable in times to come, every position holder to follow and (or) further improve the SOPs. With the projects executed during the year and those under execution, along with some projects of debottlenecking, our Company will have the potential to achieve sales of ` 3,000 cr which we hope to accomplish by 2015-16. We have identified 15 new projects, of which 9 are for expansion of existing products and 6 for new, but related products with higher contribution margins and good potential for future growth. Success of our Company will be determined largely by the leadership we provide, and it is the responsibility of the people particularly in senior positions, to lead by their exemplary personal conduct and professional approach to business. The leadership related to both people and business is thus critical so as to inspire and bring out the best from every employee, and we are investing in this timeless ability of people . Our Founder had the ability to earn ethically and willingness to share humbly, and we endeavour to realise his vision beyond self by pursuing the fine tradition of our Company nurtured over six decades. Our initiatives remain in step with national priorities, namely, education, health and infrastructure. We are working with a strong belief that we must give back much more than what we take. On the cover page, earth signifies the workplace and our commitment to bring out the best in us; sky stands for the infinite possibilities and our desire to aim higher; plants symbolise growth and giving and our quest to achieve sustainability. Quintessentially, we are seeking a purposeful future that is plural, inclusive and balanced, and we will carry forward this inspiring legacy . It is my privilege to work with an excellent Atul team and under the direction and guidance of an eminent and highly perceptive Board, and I look forward to your support in our quest for growth and good governance . Sincerely, (Sunil S Lalbhai) Chairman and Managing Director Intelligence may not be the primary enabler of our future success. It is rather our ability to persevere in adversity, persist through and learn from failure and develop an enduring spirit in the face of obstacles. We are therefore focusing on institutionalising a culture where such qualities are promoted, practised and encouraged.