Atul Ltd 2012-13

27 Segment: Performance & Other Chemicals Aromatics The main user industries, namely, Flavour & Fragrance and Personal Care, are growing well because of increasing population on the one hand and improving standard of living on the other. The Company ZLOO SDUWLFLSDWH LQ WKLV JURZWK E\ L EURDGHQLQJ LWV PDUNHW UHDFK LL LQFUHDVLQJ LWV PDQXIDFWXULQJ HIÀFLHQFLHV LLL DGGLQJ FDSDFLWLHV DQG LY LQWURGXFLQJ QHZ SURGXFWV 7KH SULFHV RI NH\ UDZ PDWHULDOV ZKLFK DUH GHULYHG IURP FUXGH RLO ÁXFWXDWH DOPRVW PRQWKO\ ZKHUHDV WKH FXVWRPHUV LQ WKH XVHU LQGXVWULHV H[SHFW WKH SULFHV RI WKH ÀQLVKHG SURGXFWV WR UHPDLQ ÀUP IRU D TXDUWHU RU HYHQ PRUH RQ VXFK RFFDVLRQV LW LV SRVVLEOH WR JHW DIIHFWHG DGYHUVHO\ )OXFWXDWLRQV LQ IRUHLJQ H[FKDQJH ZLOO LPSDFW VDOHV realisations. Products P-Cresol, Others Aromatics Business mainly comprises p -Cresol and its downstream products. The products are mainly used by customers belonging to Flavour & Fragrance and Personal Care industries. The Business comprises about 29 products. During the year, sales increased by 55% to ` 388 cr. Sales in India increased by 43% to ` FU ([SRUW VDOHV LQFUHDVHG E\ WR ` 275 cr and formed 71% of the total. Growth on account of volume was 31%. Sales from new products were ` 7 cr. The &RPSDQ\ FRPSOHWHG FDSDFLW\ H[SDQVLRQ RI p &UHVRO DQG XQGHUWRRN SURMHFWV IRU LPSOHPHQWDWLRQ :RUOG PDUNHW RI p -Cresol is estimated at 55,000 mt and is growing at about 3%. Though earlier the product used to be manufactured LQ WKH 8. DQG WKH 86$ &KLQD DQG ,QGLD DUH QRZ WKH PDMRU VXSSOLHUV RI WKH SURGXFW :RUOG PDUNHW RI ÁDYRXU DQG IUDJUDQFH FKHPLFDOV LV estimated at US$ 23 bn and is growing at about 5%. 2012-13 2011-12 % Change 6DOHV ` FU 1,265 1,151 10 6KDUH LQ WRWDO 6DOHV 64 66