Atul Ltd 2014-15

49 Performance and Other Chemicals Segment consists mainly products of Aromatics, Bulk Chemicals and Intermediates, Colors and Polymers Businesses: 2014-15 2013-14 % Change Sales ( ` cr) 1,834 1,569 17 Share in total sales (%) 73 68 5 Segment: Performance and Other Chemicals Aromatics Product Groups: Intermediates, Perfumery, Others The products falling under these product groups are mainly used by customers belonging to Fragrance and Personal Care industries. The product groups comprise about 29 products. p -Cresol, p -Anisic Aldehyde and Sodium Sulphate are some of the key products. During 2014-15, sales increased by 27% from ` 410 cr to ` 522 cr. Sales in India increased by 37% from ` 102 cr to ` 140 cr. Sales outside India increased by 24% from ` 308 cr to ` 382 cr and formed 73% of the total. Growth on account of volume was 16%. The Company completed 2 projects and undertook 1 project for implementation. World market of p -Cresol (a key product) is estimated at 57,000 MT and is growing at about 2%. Though earlier the product used to be manufactured in the UK and the USA, China and India are now the major suppliers of the product. The size of world Fragrance industry is estimated at US$ 10.5 b and is growing at about 4% and the size of world Personal Care industry is estimated at US$ 1 b and is growing at about 5%. The main user industries, namely, Fragrance and Personal Care, are growing well because of improving standard of living. The Company will participate in this growth by i) broadening its market reach, ii) increasing its manufacturing efficiencies, iii) generating and adding capacities and iv) introducing new products. The prices of key raw materials which are derived from crude oil fluctuate almost monthly whereas the customers in the user industries expect the prices of the finished products to remain firm for a quarter or even more; on such occasions, it is possible to get affected adversely. Fluctuations in foreign exchange may impact sales realisations.