Atul Ltd 2016-17

49 During 2016-17, sales (external) increased by 33% from ` 104 cr to ` 138 cr. Sales in India increased by 46% from ` 61 cr to ` 89 cr. Sales outside India increased by 14% from ` 43 cr to ` 49 cr and formed 36% of the total. Growth on account of volume was 34%. The Company completed 1 project and undertook 1 project for implementation. The world market for Resorcinol (a key product) is estimated at US$ 320 mn and is growing at about 3%. The size of the world Tyre industry is estimated at US$ 220 bn and is growing at about 6.5%. The size of the world Chlor-alkali industry is estimated at US$ 70 bn and is growing at about 6%. The Tyre industry is expected to grow further because of increasing population on the one hand and improving standard of living on the other. The captive consumption of bulk chemicals is expected to grow as the Company expands manufacturing capacities of its various products. The Company will participate in this growth by i) widening its market reach, ii) increasing its manufacturing efficiencies, iii) generating and adding capacities and iv) introducing downstream products. The demand and prices of bulk chemicals are cyclical in nature. Fluctuations in foreign exchange may impact sales realisations. Colors Product groups: Textile dyes, Pigments, Paper dyes, Inks, Textile chemicals, Others The products falling under these product groups are used by customers belonging to Textile, Paint and Coatings and Paper industries. The product groups comprise about 571 products. Green 1, P Red and Sulphur Black are some of the key products. During 2016-17, sales increased by 3% from ` 394 cr to ` 407 cr. Sales in India increased by 2% from ` 220 cr to ` 224 cr. Sales outside India increased by 5% from ` 174 cr to ` 183 cr and formed 45% of the total. Growth on account of volume was 7%. The Company completed 2 projects. Rudolf Atul Chemicals Ltd (RACL), a joint venture company formed in 2011-12, provides a complete range of textile chemicals in the Indian market; it increased its sales by 10% from ` 59 cr to ` 65 cr, primarily because of volume.