We are committed to significantly enhance value for our stakeholders by Business strategy Purpose having people who practice Values and exemplify a high standard of behaviour improving the quality of life of the communities we operate in seeking sustained, dynamic growth and securing long-term success fostering a spirit of continuous learning and innovation adopting developments in science and technology providing high-quality products and services, thus becoming the most preferred partner taking responsible care of the surrounding environment Priorities Increase efficiency and productivity by strengthening business and people processes, incorporating digitalisation wherever desirable. Leverage already deployed existing unit processes and unit operations on the one hand and integrated manufacturing on the other. Broaden and deepen presence in national and international marketplace in every business directly and with channel partners. Develop and grow a portfolio of retail products in India and other countries so as to participate in the full value chain. Seek growth via existing, downstream and upstream, related, value-added and unrelated products, thus having a diversified portfolio. Serve the society, particularly in the areas of national priorities like education, empowerment and infrastructure. Atul Ltd 6 Integrated Annual Report 2023-24
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