

9
record
human creativity
manifested over the decades.
This will enable in times to come, every position holder
to follow and (or) further improve the SOPs.
With the projects executed during the year and
those under execution, along with some projects of
debottlenecking, our Company will have the potential to
achieve sales of
`
3,000 cr
which we hope to accomplish
by 2015-16. We have identified 15 new projects, of which
9 are for expansion of existing products and 6 for new,
but related products with higher contribution margins
and good potential for future growth.
Success of our Company will be determined largely by
the leadership we provide, and it is the responsibility
of the people particularly in senior positions, to lead
by their exemplary personal conduct and professional
approach to business. The leadership related to both
people and business is thus critical so as to inspire and
bring out the best from every employee, and we are
investing in this
timeless ability of people
.
Our Founder had the ability to earn ethically and
willingness to share humbly, and we endeavour to
realise his
vision beyond self
by pursuing the fine
tradition of our Company nurtured over six decades. Our
initiatives remain in step with national priorities, namely,
education, health and infrastructure. We are working
with a strong belief that we must give back much more
than what we take.
On the cover page, earth signifies the workplace and
our commitment to bring out the best in us; sky stands
for the infinite possibilities and our desire to aim higher;
plants symbolise growth and giving and our quest to
achieve sustainability. Quintessentially, we are seeking a
purposeful future that is plural, inclusive and balanced,
and we will carry forward this
inspiring legacy
.
It is my privilege to work with an excellent Atul team
and under the direction and guidance of an eminent
and highly perceptive Board, and I look forward to your
support in our quest for
growth and good governance
.
Sincerely,
(Sunil S Lalbhai)
Chairman and Managing Director
Intelligence may not
be the primary enabler
of our future success. It
is rather our ability to
persevere in adversity,
persist through and learn
from failure and develop
an enduring spirit in the
face of obstacles. We are
therefore focusing on
institutionalising a culture
where such qualities are
promoted, practised
and encouraged.