

49
During 2016-17, sales (external)
increased by 33% from
`
104 cr to
`
138 cr. Sales
in India increased by 46%
from
`
61 cr to
`
89 cr. Sales
outside India increased by
14% from
`
43 cr to
`
49 cr
and formed 36% of the total.
Growth on account of volume
was 34%. The Company
completed 1 project and
undertook 1 project for
implementation.
The world market for Resorcinol
(a key product) is estimated
at US$ 320 mn and is growing at
about 3%. The size of the world
Tyre industry is estimated at
US$ 220 bn and is growing at about 6.5%. The size of the world Chlor-alkali industry is estimated at US$ 70 bn and
is growing at about 6%.
The Tyre industry is expected to grow further because of increasing population on the one hand and improving standard
of living on the other. The captive consumption of bulk chemicals is expected to grow as the Company expands
manufacturing capacities of its various products. The Company will participate in this growth by i) widening its market reach,
ii) increasing its manufacturing efficiencies, iii) generating and adding capacities and iv) introducing downstream products.
The demand and prices of bulk chemicals are cyclical in nature. Fluctuations in foreign exchange may impact sales
realisations.
Colors
Product groups: Textile dyes, Pigments, Paper dyes, Inks, Textile chemicals, Others
The products falling under these product groups are used
by customers belonging to Textile, Paint and Coatings and
Paper industries. The product groups comprise about 571
products. Green 1, P Red and Sulphur Black are some of the
key products.
During 2016-17, sales increased by 3% from
`
394 cr
to
`
407 cr. Sales in India increased by 2% from
`
220 cr
to
`
224 cr. Sales outside India increased by 5% from
`
174 cr
to
`
183 cr and formed 45% of the total. Growth on account
of volume was 7%. The Company completed 2 projects.
Rudolf Atul Chemicals Ltd (RACL), a joint venture company
formed in 2011-12, provides a complete range of textile
chemicals in the Indian market; it increased its sales by 10%
from
`
59 cr to
`
65 cr, primarily because of volume.