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7
Grounded in Values
The name ‘Atul’ is a unique asset, which amongst others, represents a rich heritage of Values. In an
environment where change is a way of life, continuity of Values is fundamental to us. We have therefore
formalised key Values and are committed to institutionalising them. We will seek to create an environment
wherein these Values are consistently practised and nurtured and ensure that they are not compromised
to realise short-term gains.
Integrity
Working with honesty, following the highest standards of
professionalism. Integrity is when our decisions and actions remain
consistent with our thoughts and words, written or spoken.
Understanding
How well we work with others depends on our ways to connect
and this in turn is based on our level of Understanding of human
relationships. This certainly does not mean that we accept poor
performance, but that we do it the right way. Understanding is the
external manifestation of internal realisation.
Unity
Working together and taking advantage of synergy while harnessing
unique abilities of each of us to achieve a larger goal. Unity is the
realisation that though we may work in different areas, we are finally
interconnected and that interdependence is a higher order of living
than independence. Though we may be many, we share a common
purpose.
Excellence
A drive that is more from inside than outside; it is about us seeking
to continuously improve and develop an eye for innovation even
in day to day work. Excellence is about excelling in everything
we do and not giving up. Excellence is also a journey, not simply
a destination in itself.
Responsibility
Delivering value and taking ownership of actions. Responsibility
must also give us the realisation that what is good for the business
must be in the overall good. In essence, we must work with a
spirit of trusteeship not only for the Shareholders, but also for the other
Stakeholders. What comes to us must be returned many times over.