

9
Learning Centre,
Atul
In addition to expanding capacities of several
existing products, our Company is i) introducing
new products in its seven non-retail businesses
(each of which has well-conceived plans for
related | downstream products) and ii) growing
its two currently small retail businesses. Many of
the limitations are generally internal – so higher
performance will be a natural consequence
when every concerned member of the team Atul,
individually and collectively, looks within and
becomes stronger – this is the endeavour. This gives
me confidence that the
long-term future
will be
beneficial to all the Stakeholders.
I am privileged to be a part of the team Atul which
is endeavouring improvements and excellence in
every area of operations and serving the customers.
My colleagues and I value the critical analysis,
encouragement and guidance of the distinguished
Non-executive Directors (the Board of our Company
was rated amongst the best 50 in India by Korn
Ferry Hay Group). The team Atul fully accepts the
dynamic expectations of its customers; this cycle
of evolution ensures
continuous learning and
improvement
– I thank every member of the team
who is engaged in this process and is helping our
Company renew consistently.
The financial results have shown again that future
is not obliged to span out as planned, but I wish to
assure you of the resolve of the teamAtul to summon
the courage and bring out the best to realise the
potential of our Company. As our Company enters
its 71
st
year, we have pledged to ensure that we
remain a learning organisation – learning never
exhausts the mind; it enriches us to do better.
We will focus on the three pillars of
sustainability
– economic, environmental and social – relentlessly
no matter what the obstacles. We will work with
hope leaving fear astern, and I pray that we become
worthy of the unlimited opportunities.
Sincerely,
(Sunil Siddharth Lalbhai)
Chairman and Managing Director
There are five types of efforts required –
envisioning (purpose), learning (knowledge),
persevering (skill), introspecting (thoughtfulness)
and perfecting (excellence) – before we see
results. It may be difficult to see good results in
a sustainable way unless this cycle of five steps
is completed. It is our endeavour to internalise
this approach to work.
It is aptly said that the mind can explore the
depths of oceans and the heights of mountains
– this is its power, but to do this properly, it
must first prepare, train and silence itself.
The Learning Center at Atul is developed with
the idea that learning is a continuous and never-
ending process which makes us better human
beings in our personal, professional, social and
spiritual lives.