

27
Crop Protection
Products
Fungicides, Herbicides, Insecticides, Others
world marketplace, and there are about 13 companies in
India having sales of more than US$ 100 mn.
The main user industry, namely, Agriculture, is growing
well because of increasing population on the one hand and
improving standard of living on the other. The Company
will participate in this growth by i) building a strong sales
and marketing organisation and broadening and deepening
its presence in other countries, particularly in Africa and
South America, ii) promoting its brands, iii) increasing
its manufacturing and working capital efficiencies, iv)
generating and adding capacities and v) introducing new
products and formulations.
Floods or famines will adversely affect the demand.
Registration costs are high in certain countries. Fluctuations
in foreign exchange may impact sales realisations. Given that
some of these chemicals can be toxic, it is essential to take
utmost care in their manufacture and use.
Crop Protection Business mainly comprises Fungicides,
Herbicides and Insecticides. The products are used by
customers belonging to Agriculture industry for the protection
of crops. The Business comprises about 15 products and 46
formulations.
During 2013-14, sales increased by 12% from
`
385 cr to
`
433
cr. Sales in India increased by 40% from
`
141 cr to
`
197 cr; bulk
sales in India increased by 38% from
`
68 cr to
`
94 cr whereas
brand sales which are currently only in India increased by 41%
from
`
73 cr to
`
103 cr. Sales outside of India decreased by 3%
from
`
244 cr to
`
236 cr and formed 55% of the total. Growth
on account of volume was 10%. Sales from new products and
formulations were
`
7 cr. The Company completed 2 projects
and undertook 3 projects for implementation.
World market for crop protection chemicals is estimated at US$
54 bn and is growing at about 3%. Indian market for such
chemicals is estimated at US$ 1.5 bn and is growing at about
7%. There are about 60 major companies which dominate the
The Businesses of Atul Ltd are classified into two Reporting Segments, namely, Life Science
Chemicals Segment and Performance and Other Chemicals Segment.
Segment: Life Science Chemicals
2013-14
2012-13
% Change
Sales (
`
cr)
738
699
6
Share in total sales (%)
32
36
(4)
Business-wise performance
The performance and other details of the Businesses are given below:
Management Discussion andAnalysis