

7
Rooted in Values
The name ‘Atul’ is a unique asset, which amongst others, represents a rich heritage
of Values. In an environment where change is a way of life, continuity of Values
is fundamental to us. We have therefore formalised key Values and are committed
to institutionalising them. We will seek to create an environment wherein these
Values are consistently practised and nurtured and ensure that they are not
compromised to realise short-term gains.
Integrity
Working with honesty, following the highest standards of professionalism.
Integrity is when our decisions and actions remain consistent with our
thoughts and words, written or spoken.
Understanding
How well we work with others depends on our ways to connect and this
in turn is based on our level of Understanding of human relationships.
This certainly does not mean that we accept poor performance, but that
we do it the right way. Understanding is the external manifestation of
internal realisation.
Unity
Working together and taking advantage of synergy while harnessing
unique abilities of each of us to achieve a larger goal. Unity is the
realisation that though we may work in different areas, we are finally
interconnected and that interdependence is a higher order of living
than independence. Though we may be many, we share a common
purpose.
Excellence
A drive that is more from inside than outside; it is about us seeking
to continuously improve and develop an eye for innovation even in day
to day work. Excellence is about excelling in everything we do and not
giving up. Excellence is also a journey, not simply a destination in itself.
Responsibility
Delivering value and taking ownership of actions. Responsibility must also
give us the realisation that what is good for the business must be in the
overall good. In essence, we must work with the spirit of trusteeship not
only for the Shareholders, but also for the other Stakeholders.
What comes to us must be returned many times over.