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7

Rooted in Values

The name ‘Atul’ is a unique asset, which amongst others, represents a rich heritage

of Values. In an environment where change is a way of life, continuity of Values

is fundamental to us. We have therefore formalised key Values and are committed

to institutionalising them. We will seek to create an environment wherein these

Values are consistently practised and nurtured and ensure that they are not

compromised to realise short-term gains.

Integrity

Working with honesty, following the highest standards of professionalism.

Integrity is when our decisions and actions remain consistent with our

thoughts and words, written or spoken.

Understanding

How well we work with others depends on our ways to connect and this

in turn is based on our level of Understanding of human relationships.

This certainly does not mean that we accept poor performance, but that

we do it the right way. Understanding is the external manifestation of

internal realisation.

Unity

Working together and taking advantage of synergy while harnessing

unique abilities of each of us to achieve a larger goal. Unity is the

realisation that though we may work in different areas, we are finally

interconnected and that interdependence is a higher order of living

than independence. Though we may be many, we share a common

purpose.

Excellence

A drive that is more from inside than outside; it is about us seeking

to continuously improve and develop an eye for innovation even in day

to day work. Excellence is about excelling in everything we do and not

giving up. Excellence is also a journey, not simply a destination in itself.

Responsibility

Delivering value and taking ownership of actions. Responsibility must also

give us the realisation that what is good for the business must be in the

overall good. In essence, we must work with the spirit of trusteeship not

only for the Shareholders, but also for the other Stakeholders.

What comes to us must be returned many times over.