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Atul Ltd |

Annual Report 2009-10

Management Discussion

and Analysis

Colors

Products

Textile dyes, Pigments, Paper dyes and others

2009-10

2008-09

% change

Revenues (Rs Crores)

292

265

10

Share in total revenues (%)

24

22

2

Colors segment

The Division mainly manufactures dyestuffs and auxiliary

chemicals for Textile industry; it also manufactures high

performance pigments mainly for Paint and Coatings

industry and dyestuffs for Paper industry. In value, domestic

sales grew by 18% whereas export sales grew by 3% and

which accounted for 42%of its revenues. It has consistently

brought down its loss over the last three years. It improved

its sales network to serve the end customers directly.

The world market for dyestuffs and auxiliary chemicals for

textiles is estimated to be USD11 bn and is growing at

an average of about 2%. The demand of these products

continues to move to Asia and South America with the

shift in manufacturing of textile to countries such as India,

China, Brazil, Bangladesh, etc. The global market for high

performance pigments is estimated to be USD300 mn and

is growing at an average of about 4%.

Even as the rate of growth for the industry may not be

significant, the shift in manufacturing of dyestuffs from

Europe to Asia will help the Division to grow faster in its

existing as well as new products. Stiff competition from

China may continue though the fiscal changes in China

may help reduce the intensity of competition. Investment

and expense of the Division for environment protection

will further increase in the years ahead.

The Division will maintain and achieve leadership in its

chosen products and will grow by de-bottlenecking,

moving up the value chain by selling more of finished

dyestuffs and expansions on the one hand and introducing

new dyestuffs to its range even for applications beyond

textiles. Even though the Division has not done well in the

recent years, it is hopeful to continue the improvement

trend given such initiatives.

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