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Bonded by Values
Integrity
The foundation of every relationship is trust, and
trust is based on Integrity. Integrity means working
with honesty, following the highest standards of
professionalism. Integrity is when our decisions and
actions remain consistent with our thoughts and
words, written or spoken.
Understanding
How well one works with others depends on his (her)
ways to connect, and this in turn is based on his
(her) level of Understanding of human relationships.
Understanding does not mean accepting poor
performance, but it means doing it the right way.
Understanding is not only an external manifestation,
but also an internal realisation.
Unity
Living in a state of oneness brings Unity. Unity means
working together and taking advantage of synergy
while harnessing unique abilities of each individual
to achieve a larger goal. Unity is the realisation that
though we may work in different areas, we are finally
interconnected and that interdependence is a higher
order of living than independence; though we may be
many, we share a common destiny.
Responsibility
Responsibility implies doing whatever it takes to
deliver value and taking ownership of our actions.
Responsibility must also give rise to the realization
that what is good for the business must be in the
overall good; in other words, working in the spirit of
trusteeship not only for the shareholders, but also for
other stakeholders such that ultimately what comes
from the society goes back to it many times over.
Excellence
Excellence is a drive that is more from inside than
outside; it is about one seeking to continuously
improve and better performance. Excellence means
endeavouring to achieve the highest possible
standards in our day to day work; it means to develop
an inspiring vision and realise it. In many ways,
Excellence is also a journey, not simply a destination in
itself.
The name Atul is a unique asset,
which amongst others, connotes
a rich heritage of Values. In an
environment where change is a
way of life, continuity of Values
is fundamental to us. We have
therefore formalized key Values and
are committed to institutionalize
them.
We will seek to create an
environment wherein these Values
are consistently practised and
nurtured and ensure that they are
not compromised to realize
short-term gains.
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