

Business model
A business model is not a mere representation of the operations of an organisation, but how it is endeavouring
to create, deliver and capture value. Ultimately, it is tested against time and adversity. When an organisation
and its approach sustain through volatile and uncertain business cycles and still create, deliver and capture
value for the stakeholders, then they can well be called a model business.
Research has shown that one business model may appear superior to others when analysed in isolation, but
create, deliver and capture less value than others when interactions are considered. Appraising a business
model in a standalone fashion may lead to faulty assessment of its strengths and weaknesses.
VALUE PROPOSITIONS
Tƙ î ×îŕƭĚ ċîƙĚē
company giving priority
to people and processes
Operates seven
ēĿƙƙĿŞĿŕîƑ ƙƭċȹƙĚijŞĚŠƥƙ
ūlj DžĺĿČĺ ƥDžū ĺîDŽĚ ċūƥĺ
non-retail and retail
verticals
Is an integrated
manufacturer of 900
products and 450
ljūƑŞƭŕîƥĿūŠƙ ljƑūŞ ċîƙĿČ
chemicals
CUSTOMER SEGMENTS
Serves 27 diverse
industries
Oîƙ î ƎūƑƥljūŕĿū ūlj
products internally
ČŕîƙƙĿǛĚē ĿŠ ƥū gĿljĚ
Science Chemicals and
Performance and Other
Chemicals segments
Is working to further
ċƑūîēĚŠ ČƭƙƥūŞĚƑ ċîƙĚ
CUSTOMER
RELATIONSHIPS
Is supplying products
to 6,000 customers for
seven decades
Oîƙ ŕūŠijȹƥĚƑŞ ČūŠƥƑîČƥƙ
Is working to promote
contract manufacturing
REVENUE STREAMS
Is growing in existing,
related, downstream
and value added
ƎƑūēƭČƥƙ ʈ ljūƑŞƭŕîƥĿūŠƙ
Is adding unrelated
ƎƑūēƭČƥƙ ʈ ljūƑŞƭŕîƥĿūŠƙ
ĿŠ î ƙŕūDž ċƭƥ ƙƥĚîēNj
way (such as tissue
cultured date palms)
Is working to acquire
îŠē ʈ ūƑ ljūƑŞ ŏūĿŠƥ
venture entities
CHANNELS
ØūƑŒƙ DžĿƥĺ ǨȡǨǫǦ
ēĿƙƥƑĿċƭƥūƑƙ îŠē ƑĚƥîĿŕĚƑƙ
across India and is
further strengthening
this route to market
Oîƙ Ŀƥƙ ūDžŠ ƙîŕĚƙljūƑČĚ
of 431 professionals and
ƙƭċƙĿēĿîƑNj ČūŞƎîŠĿĚƙ ĿŠ
Brazil, China, the UAE,
the UK and the USA
Is further enhancing its
DžĚċƙĿƥĚ îŠē ƎƑūŞūƥĿŠij
social media initiatives
Sales
(
`
cr
)
682
817 895 998
1,159 1,168
1,508
1,746
1,964
2,307
2,510 2,403
2,639
3,052
3,845
2004-05 2005-06 2006-07 2007-08
2009-10
2008-09
2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19
Corporate Overview 01-22
Statutory Reports 23-105 Financial Statements 107-250
ƥƭŕ gƥē ʈ ŠŠƭîŕ ¤ĚƎūƑƥ ǨǦǧǮȹǧǯ