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27

Crop Protection

Products

Fungicides, Herbicides, Insecticides, Others

world marketplace, and there are about 13 companies in

India having sales of more than US$ 100 mn.

The main user industry, namely, Agriculture, is growing

well because of increasing population on the one hand and

improving standard of living on the other. The Company

will participate in this growth by i) building a strong sales

and marketing organisation and broadening and deepening

its presence in other countries, particularly in Africa and

South America, ii) promoting its brands, iii) increasing

its manufacturing and working capital efficiencies, iv)

generating and adding capacities and v) introducing new

products and formulations.

Floods or famines will adversely affect the demand.

Registration costs are high in certain countries. Fluctuations

in foreign exchange may impact sales realisations. Given that

some of these chemicals can be toxic, it is essential to take

utmost care in their manufacture and use.

Crop Protection Business mainly comprises Fungicides,

Herbicides and Insecticides. The products are used by

customers belonging to Agriculture industry for the protection

of crops. The Business comprises about 15 products and 46

formulations.

During 2013-14, sales increased by 12% from

`

385 cr to

`

433

cr. Sales in India increased by 40% from

`

141 cr to

`

197 cr; bulk

sales in India increased by 38% from

`

68 cr to

`

94 cr whereas

brand sales which are currently only in India increased by 41%

from

`

73 cr to

`

103 cr. Sales outside of India decreased by 3%

from

`

244 cr to

`

236 cr and formed 55% of the total. Growth

on account of volume was 10%. Sales from new products and

formulations were

`

7 cr. The Company completed 2 projects

and undertook 3 projects for implementation.

World market for crop protection chemicals is estimated at US$

54 bn and is growing at about 3%. Indian market for such

chemicals is estimated at US$ 1.5 bn and is growing at about

7%. There are about 60 major companies which dominate the

The Businesses of Atul Ltd are classified into two Reporting Segments, namely, Life Science

Chemicals Segment and Performance and Other Chemicals Segment.

Segment: Life Science Chemicals

2013-14

2012-13

% Change

Sales (

`

cr)

738

699

6

Share in total sales (%)

32

36

(4)

Business-wise performance

The performance and other details of the Businesses are given below:

Management Discussion andAnalysis