

29
Segment: Performance and Other Chemicals
Business-wise performance
The performance and other details of the Businesses are given below:
Aromatics
of the product. World market of flavour and fragrance chemicals
is estimated at US$ 23 bn and is growing at about 5%.
The main user industries, namely, Flavour and Fragrance and
Personal Care, are growingwell because of increasing population
on the one hand and improving standard of living on the other.
The Company will participate in this growth by i) broadening
its market reach, ii) increasing its manufacturing efficiencies,
iii) adding capacities and iv) introducing new products.
The prices of key raw materials which are derived from crude
oil fluctuate almost monthly whereas the customers in the user
industries expect the prices of the finished products to remain
firm for a quarter or even more; on such occasions, it is possible
to get affected adversely. Fluctuations in foreign exchange may
impact sales realisations.
Products
p-Cresol, Others
Aromatics Business mainly comprises
p
-Cresol and its downstream
products. The products are mainly used by customers belonging to
Flavour and Fragrance and Personal Care industries. The Business
comprises about 29 products.
During 2013-14, sales increased by 6% from
`
388 cr to
`
410 cr.
Sales in India decreased by 10% from
`
113 cr to
`
102 cr. Sales
outside of India increased by 12% from
`
275 cr to
`
308 cr and
formed 75% of the total. Growth on account of volume was 3%.
Sales from new products were
`
6 cr. The Company completed
6 projects and undertook 4 projects for implementation.
World market of
p
-Cresol is estimated at 55,000 mt and is growing
at about 3%. Though earlier the product used to be manufactured
in the UK and the USA, China and India are now themajor suppliers
2013-14
2012-13
% Change
Sales (
`
cr)
1,569
1,265
24
Share in total sales (%)
68
64
4