Atul-2011-12

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Once the projects underway are completed (during 2012-13),
our Company will have the potential to cross sales of
` 2,500 cr, and it will be our endeavour to make this happen
in are at the same time improving our
performance in the marketplace and workplace with clearly
defined Key Initiatives. More importantly, we are consistently
focusing on strengthening our processes and developing
our people so that we are able to bring in the required depth
and quality in the management as we expand and diversify.
In step with the tradition established by our reflective
Founder, Mr Kasturbhai Lalbhai, that business must have a
larger purpose, our Company continued with several Key
Initiatives to serve the society. Rather than simply going after
the quantity of work to be accomplished in this area, we are
paying attention to improve the quality; for example, Atul
Vidyalaya, one of the schools promoted by Atul, is considered
amongst the best in imparting holistic education and Atul
Club, amongst the best for sports.
Ultimately, our performance and in turn that of our Company
will depend upon how well we think, plan and execute,
individually and collectively. During the year, we established
three Centres, namely, Learning, Inspiring and Serving to
reaffirm what we stand for and work for; I have confidence
that these Centres will remain our guiding stars for the years
ahead and, together, help us become better, personally and
professionally, in turn power our performance to serve all our
Stakeholders.
Diamond on the cover page symbolises more than just a
jubilee. It symbolises the test of our strengths to remove
our weaknesses, our endurance to face difficulties and
our aspirations to reach our highest potential.The lower
profit may have upset our track record of the last 7 years
of consistent improvement, but not our resolve; it has only
become remain committed to our Purpose
and Values even as we will redefine our Vision, Strategy and
Initiatives to grow and serve. I thank you for your support in
this endeavour.
Sincerely,
Sunil S Lalbhai
Chairman & Managing Director
We pledge our unflinching allegiance
to a dynamic future wherein we will
reappraise, redefine and restructure,
with interactive cherish
our legacy, but our dreams outweigh
our memories, and we will forever
remain a new company to pursue them.